Wednesday, March 14, 2012

'Avatar' races to $4.8M opening day in China

Already a global hit, James Cameron's "Avatar" raced to a $4.8 million first day in populous China, with a publicist predicting the sci-fi blockbuster will set a new Chinese box office record.

"Avatar" raked in 33.03 million Chinese yuan ($4.8 million) on Monday, in a 3-D, 2-D and IMAX joint release, Weng Li, spokesman for state-run film importer China Film Group told The Associated Press in a phone interview on Wednesday.

Weng called the result a strong showing but wasn't sure if it was a first-day record. The modern benchmark for a hit in China is 100 million yuan ($14.6 million), and "Avatar" is on track to easily pass that …

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